Self-updating blogs were all the rage not too long ago. In some circles they are still popular. People hope to make money mostly with AdSense and even with affiliate products. AdSense advertisers may see some short term success, but in my humble opinion a self-updating blog is not a good long term, money making strategy. Why? Because essentially they are junk blogs and while you may get a visitor to click on an AdSense ad one time, they are likely never going to come back to your blog because it offers nothing of value. Therefore, you will spend all of your time, money and effort trying to get new visitors to come to your crappy blog.


It would be a much better use of your time and resources to create a really good blog that people will naturally want to come back to and tell their friends about. This will allow you to spend less time and money on visitors. It is a much wiser use of your resources to pay for a visitor once and then benefit from them over and over without further investment.

Well then if self-updating blogs aren't a good, long-term strategy what is?

Great question! A quality blog offers the reader good, updated information that somehow improves their life or experience. Interaction and ongoing dialogue is also important. It's not brain science or rocket science, but it works. When you make the effort and the commitment to find information, stories, articles, videos and pictures that might interest your reader then they see that, appreciate that and will likely come back to see what you have written next. The formula is simple, you just need to execute it.

Provide Good Information: Your blog posts do not have to change the world but they do need to be informative or satisfy something that the reader is looking for. If you are having trouble coming up with things yourself, check out Google News or some of the free article directories for topics.

Provide Daily or Consistent Updates: The beauty about blog posts are that they do not have to be very long. 250-500 words will work just fine. Therefore, it should not take you very long to throw together a quick blog post. If you don't feel like writing it yourself, pay some one to do it, add a video from Youtube or provide a link to an interesting story or article.

Create Some Sort of Dialogue: If you create some sort of dialogue or respond to the common concerns of your reader, they are more apt to become invested in your blog. Therefore, make sure that you do not ignore your readers. Write blogs on topics that they are interested in learning or reading more about.

By Larry McCullough